世界纪录

世界首个“国风”校服全品系品牌

世界首个“国风”校服全品系品牌
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时间
2023年8月9日
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地点
中国-北京市
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编号
230721C-CN
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获得者
优卡(北京)科技股份有限公司
优卡(北京)科技股份有限公司于2010年成立于中国北京,专注校服市场十余年,为中国校服行业注入新的活力,创立首个成组别、成系列的“国风”校服全品系品牌——“国韵”。将中华传统文化元素融入校服设计,把中国传统文化之美和中国校园文化融合,应用于中国学生的校园场景着装、校园文创产品之中。经洛仑斯世界纪录审核,优卡(北京)科技股份有限公司旗下品牌“国韵”,被确认为“世界首个「国风」校服全品系品牌”。

 

Founded in Beijing, China in 2010, YooKnet (Beijing) Technology Co., Ltd. is devoted to the school uniform market for more than ten years, injecting new vitality into the Chinese school uniform industry. The company has built the first “Chinese Style” school uniform full-line brand with different categories and series called “Guoyun”. YooKnet integrates traditional Chinese cultural elements with the design of school uniform, and combines the beauty of traditional Chinese culture with Chinese campus culture, applying those elements to Chinese students’ school uniform and school cultural and creative products.
The brand “Guoyun” of YooKnet (Beijing) Technology Co., Ltd. has won the Lawrence World Records Certification to be recognized as “the first ‘Chinese Style’ school uniform full-line brand in the world”.

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­         长期以来,全球校服行业普遍以简约制式、运动休闲、纯色基础款为主,设计风格趋同、文化表达匮乏。国内传统校服大多仅满足统一着装、安全舒适的基础功能,缺乏文化内核与审美体系,难以承载新时代校园美育与文化育人的需求。市面上多数国风校服产品多为零散单品、点缀式纹样改良,未成体系、不成序列,无法形成完整的校园文化着装方案。优卡科技立足中国传统文化底蕴与现代校园场景需求,开创性推出「国韵」国风校服全品系品牌,重构中式校园服饰美学体系。

­         「国韵」品牌深度萃取中华优秀传统文化元素,将传统纹样、古典色彩、礼制美学、儒雅形制融入校服版型设计,摒弃浮夸复古堆砌,坚持“传统为魂、现代为形”的设计理念,适配中小学不同学段的身心特征与校园气质。品牌形成完整的组别化、系列化产品架构,覆盖小学、初中、高中全学段,涵盖日常正装、礼仪礼服、运动校服、特色展演服饰、校园文创衍生品等全品类矩阵,真正实现国风校园服饰的系统化、标准化、规模化落地。让传统中式美学不再局限于舞台展示,而是常态化融入学生日常校园着装与校园文化场景,以服饰为载体实现传统文化浸润式美育。

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